Reorganization at SAUERESSIG – New umbrella brand strengthens consistent market appearance
In the course of an internal reorganization, Matthews International Corporation forms the new umbrella brand SAUERESSIG Group. With immediate effect, all activities from the Packaging, Surfaces, Rollers, Engineering and Elastomers divisions will be combined.
As leading international supplier along the pre-press stage as well as of rotogravure and embossing tools, flexographic printing and special machine construction, the company offers a comprehensive expertise in five different business areas, which are now integrated as individual sub-brands under the umbrella brand of the SAUERESSIG Group. “The merging of the business areas and the formation of a common umbrella brand enables us and our customers to achieve an even higher degree of focusing and concentration,” explains Markus Pennekamp, Managing Director SAUERESSIG Group.
The restructuring of the divisions also entails an adjustment of existing brands: Therefore the American company FROST will become part of the SAUERESSIG Packaging division. All activities in the area of surface refinement, previously combined under the brand SAUERESSIG UNGRICHT, will be renamed to SAUERESSIG Surfaces.
Furthermore, the SCHAWK! locations in Vreden and Grenzach-Wyhlen will be fully integrated into the new umbrella brand and will appear on the market as SAUERESSIG Elastomers. All other national and international locations of SCHAWK! remain unaffected by this step.
SAUERESSIG Group – Power your Ideas
Although the new umbrella brand combines the sub-brands, the SAUERESSIG logo remains the same. “Our five business units are only the visible part of our brand. The actual core element is our brand promise. It puts our customers at the centre and shows how we want to push them forward,” says Mariella Bohlmeier, Head of Brand & Marketing. This message is clarified with the new claim Power your Ideas. It´s about innovative ideas with and for customers, future-oriented developments and actively shaping the markets of today and tomorrow. All this is underlined within a new corporate design.
With currently 13 international locations, the SAUERESSIG Group has a strong global network. Worldwide presence enables an optimal development and implementation of international projects at all times, with customer orientation and service being the top priority. „This is a central idea that is firmly anchored in our company and unites us as a group – regardless of brand, company name or location“, says Pennekamp. „The reorganization enables us to react in the best possible way to forward-oriented developments and to make the most of the synergies within our group”. The business orientation and production activities at individual locations remain unaffected by this step.