Official member of the digital watermarks initiative “Holy Grail 2.0”

Press, Packaging

SAUERESSIG Group is now an official member of the initiative “Digital watermarks for smart packaging recycling in the EU”.
Under the auspices of AIM, the European Brands Association, over 85 companies and organisations from the complete packaging value chain have joined forces. The aim of the initiative is to promote better sorting and higher-quality recycling rates for packaging in the EU. The use of digital watermarks on packaging, which should contribute to better sorting and high-quality recycling, is currently considered a promising technology. The branded goods industry is thus just entering the next project phase under the name “Digimarc – HolyGrail 2.0”.

We are pleased to be part of this future-oriented initiative and look forward to working together to develop solutions – for one of the greatest challenges of our time.

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