With the ingenio laboratory machines, you can test the printing of your packaging before series production and turn it into real eye-catchers
When it comes to consumers’ purchasing decisions, the appearance of the product and the product packaging plays a decisive role. With impressive printing, plain packaging has the potential to become a real eye-catcher. However, in order to stand out among the numerous competitors and to present one’s own product profitably, a considerable amount of planning, implementation, time and cost is required. This is often a considerable challenge, because numerous printing parameters and technical factors determine whether packaging ideas can be implemented on a 1:1 basis. But what if a layouted package, including the color and material idea, can be produced in less time than usual and even at lower cost?
Constantly questioning and improving the status quo – with this mindset, the innovative SAUERESSIG Packaging team, in cooperation with the experts of SAUERESSIG engineering, researched the further development of some features of the conventional laboratory printing machines F.P. 100/300 and C.P. 90/200. The goal of combining the complex requirements of different industries in one press, simplifying handling and at the same time making the printing process more resource-efficient was implemented to perfection.
The SAUERESSIG ingenio gravio (for gravure printing) and ingenio flexio (for flexographic printing) laboratory machines revolutionize conventional printing processes. Real printing conditions can be simulated in advance on conventional presses and proofs for numerous purposes can be produced in no time at all. Customers can choose from a wide range of printing tools with various specifications and layouts, which can be customized as required.
The ingenio lab machines can be used to print on all types of coated and uncoated materials such as paper, cardboard or foils. Whether printing inks, packaging, coatings, substrates, printed electronics, fuel cells or batteries – the list of possible applications is long. For customers, this means an extensive range of possibilities and the chance to test a wide variety of ink compositions and materials in combination for their packaging before they are processed in the final print.
Together with the printing expert ppg>flexofilm, the SAUERESSIG Group has put the advanced laboratory machines through their paces – the results of the case study are remarkable. For example, by working out the correct printing parameters and original substrates on the lab machines in advance, the number of color corrections on the production press was reduced to such an extent that a time saving of 67% was recorded. This was accompanied by significant capacity savings of up to 75%. Furthermore, 40% less material and ink was used than conventionally. All these significant savings not only relieve the burden on the printer – customers also benefit in the long term from lower prices and faster time to market. In the future, packaging will be a real eye-catcher on the shelf with less effort.